The Phantom actively fosters the mystery and uncertainty around his existence and his abilities. This instils fear in his immediate opponent, spreads his legend, projects his presence to places he can’t be, and acts as a general deterrent.

 

Old Jungle Sayings are phrases or short sentences about that have emerged through the oral histories of Bengallan tribespeople over the past five centuries. They are unique to The Phantom and set this universe and character apart from any other comic book story. They can call to mind a myriad of Phantom elements, tropes, attributes and add to the mysteriousness surrounding him.

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The three pillars of deterrence are: probability of detection, probability of consequence, and severity of punishment. The Old Jungle Sayings reinforce and grow the legend of The Phantom. They make him more effective because they bring hope to the oppressed and fear and uncertainty to the transgressor. 

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These are must adds to Phantom stories. Phans love them and expect them in Phantom stories. The team believes at least one should be included in every story. They should reinforce the narrative that The Phantom is exceptional.

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There are well over 100 different Old Jungle Sayings including subtle variations in phrasing and spelling. Below is a list of the most common and popular that have been used regularly around the world by different publishers. We recommend you stick to these ones and do not consider the development of new ones.​